Why Download This Guide?

Good intentions aren’t always enough. Fundraisers today need to stand out fast, and that means using design with purpose.

Created for experienced fundraising teams, this guide explores how strong, strategic design can

• build emotional connection

• reduce friction

• improve donor confidence

• drive better results

Whether you're creating a digital appeal, planning an event, or stewarding a major donor, the visual choices you make matter.

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Turn Design Into Results

A practical, fundraising-first resource that helps you get better results from every campaign. Inside, you’ll find focused advice and ready-to-use tools to sharpen your design approach across every channel:

• Why design builds trust before the first word.

• How to brief, collaborate, and give better feedback.

• How design drives events, mailings, and high-value asks.

• Optimised image sizes for Facebook, Instagram, LinkedIn, & TikTok.

• Tools, tips, and templates - even if you’re not a designer.